For World’s AIDS Day on December 1st, agency Quê Comunicação and Brazilian radio station Mix FM created two sexy viral videos that were posted on the brand’s Facebook page, one featuring a gorgeous man and the other a very hot girl. When viewed, the videos would be shared on the viewer’s Timeline automatically, without asking for their permission. A message pointed out that the video was like HIV: you get distracted and share it without realizing. The videos got over 6,000 views in six hours before Facebook decided to block the campaign.
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